Archive for July, 2012

At least since the 20th century, many artists and architects have proportioned their works to approximate the golden ratio—especially in the form of the golden rectangle, in which the ratio of the longer side to the shorter is the golden ratio—believing this proportion to be aesthetically pleasing. A golden rectangle can be cut into a square and a smaller rectangle with the same aspect ratio. Mathematicians since Euclid have studied the golden ratio because of its unique and interesting properties. The golden ratio is often called the golden section or golden mean.Other names include extreme and mean ratio, medial section, divine proportion, divine section, golden proportion, golden cutgolden number, and mean of Phidias. -wikipedia.com

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production still is a photograph taken on or off the set of a movie or television program during production. The photos were taken by studio photographers for promotional purposes. Such stills consisted of posed portraits, used for public display or free fan handouts, which are sometimes autographed. They can also consist of posed or candid images taken on the set during production, and may include stars, crew members or directors at work.

The main purpose of such publicity stills is to help studios advertise and promote their new films and stars. Studios therefore send those photos along with press kits and free passes to as many movie-related publications as possible so as to gain free publicity. Such photos were then used by newspapers and magazines, for example, to write stories about the stars or the films themselves. Hence, the studio gains free publicity for its films, while the publication gains free stories for its readers.

Catwoman - Dark Knight Rises 2012

When shooting production stills, there is the possibility that your work may be turned into concept art for the next installment or possibly for use in the current advertisement of the production.  Alter Ego Studio is involved in many aspects of the Nevada film industry including shooting production stills, castings and first looks.  With all roads seemingly ending in Vegas for most films, we are fortunate to be exposed to many wonderful productions both on the major and Indie levels. 

Keep in touch with the Nevada Film industry at www.nevadafilm.com.